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Title:Groundswell: Winning in a World Transformed by Social Technologies
Format Type:Ebook
Author:
Publisher:eBooks
ISBN:1422125009
ISBN 13:
Number of Pages:286
Category:Business, Non fiction, Web, Social, Buisness, Social media

Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li, Josh Bernoff

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New Rules for Business: Groundswell Expanded and Revised Edition; Content Rules; The Now Revolution, Liderazgo Abierto, Open Leadership: How Social Technology Can Transform the Way You Lead, Marketing in the Groundswell, The Seven Success Factors of Social Business Strategy, The Engaged Leader: A Strategy for Your Digital Transformation, New Rules for Business: Groundswell / Content Rules / The Now Revolution, Groundswell: Winning in a World Transformed by Social Technologies, The Engaged Leader: A Strategy for Digital Leadership, Liderazgo abierto
i NYT i and i WSJ i bestselling author Charlene Li guides business leaders deeper than ever before into the uncomfortable and ever changing terrain of the digital era Technology has revolutionized the very idea and nature of relationships between leaders and their followers Yet many leaders remain stuck at arms length from those they lead and serve relying on specialized teams to interact with customers their direct reports to keep tabs on how employees are doing and on the digital natives in their organization to stay abreast of new technologies Now in The Engaged Leader A Strategy for Your Digital Transformation Li helps leaders adapt to the demands and opportunities of digital leadership To be a true digital leader requires a metamorphosis you must connect directly by listening sharing and engaging using digital technologies This metamorphosis is not easy comfortable or painless if your palms aren t sweaty or your stomach isn t churning then you probably aren t really practicing digital leadership i The Engaged Leader i addresses why leaders need to master a new way of developing relationships which begins by stepping out of traditional hierarchies how to listen at scale share to shape and engage to transform the art of making this transformative mind shift and the science of applying the right tools to meet your strategic goals This transformation is not optional Those who choose not to make this change will be abandoned for those who inspire people to follow them i The Engaged Leader i provides leaders with the skills and confidence they need to transform their leadership and in turn their organizations i The Engaged Leader i also provides guidance to institutions businesses communities and schools on how to develop and nurture digital leadership It is a must read for anyone who values a deeper connection between leaders and those they serve, No description available, Corporate executives struggle to harness the power of social technologies Twitter Facebook blogs and YouTube are where customers discuss products and companies write their own news and find their own deals but how do you integrate these activities into your broader marketing efforts It s an unstoppable groundswell that affects every industry yet it s still utterly foreign to most companies running things now When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence your company is vulnerable In Groundswell Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity To market your business reach new customers and create long lasting loyalty you need one indispensable element content Whether it s bite sized tweets that allow you to forge relationships on Twitter blog posts that give your readers must have advice e books or white papers that engage and don t bore videos that share the human side of your company interactive webinars that deliver a valuable learning experience or podcasts that can be downloaded and listened to on the fly and more now more than ever content rules Learn how to create killer blogs podcasts videos e books webinars and more that engage customers and ignite your business In The Now Revolution renowned marketers and social media experts Jay Baer and Amber Naslund offer an effective seven part plan to harness the power of the social web and adapt to the new era of instantaneous business Customers aren t going to wait for your next polished press release to decide if they like you and your products or services Instead they re choosing between you and your competition every second of every day and will be talking about it online Keeping up with them requires shifts that will make your business faster smarter and more social, An essential guide for leaders who want to use social media to be open while maintaining control br br Be Open Be Transparent Be Authentic are the current leadership mantras but companies often push back Business is premised on the concept of control and yet the new world order demands openness leaders do not know how to be open i and i be in control This must have resource will help the modern leader understand how to lead in the new open world where blogging twittering facebooking and digging are becoming the norm the author lays out the steps that leaders must take to transform their organizations and themselves into being open and exactly what that will mean br br br Shows how to use social media to become an open organization Offers basic advice for leaders who are adapting to the new era of openness in the marketplace The author Charlene Li is one of the foremost experts on social media and technologies In easy to understand language this book will help leaders orient themselves to social networking and other technological advances