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Title:Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
Format Type:Ebook
Author:
Publisher:Penguin Press
ISBN:1594206643
ISBN 13:
Number of Pages:368
Category:Non fiction, Psychology, Technology, Science, Business, Audiobook

Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked by Adam Alter

PDF, EPUB, MOBI, TXT, DOC Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked Welcome to the age of behavioral addiction an age in which half of the American population is addicted to at least one behavior We obsess over our emails Instagram likes and Facebook feeds we binge on TV episodes and YouTube videos we work longer hours each year and we spend an average of three hours each day using our smartphones Half of us would rather suffer a broken bone than a broken phone and Millennial kids spend so much time in front of screens that they struggle to interact with real live humans .

In this revolutionary book Adam Alter a professor of psychology and marketing at NYU tracks the rise of behavioral addiction and explains why so many of today s products are irresistible Though these miraculous products melt the miles that separate people across the globe their extraordinary and sometimes damaging magnetism is no accident The companies that design these products tweak them over time until they become almost impossible to resist .

By reverse engineering behavioral addiction Alter explains how we can harness addictive products for the good to improve how we communicate with each other spend and save our money and set boundaries between work and play and how we can mitigate their most damaging effects on our well being and the health and happiness of our children

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Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave, Come dire no alla schiavit della tecnologia
b A revelatory look at how our environment unconsciously yet dramatically shapes the judgments and decisions we make every day b br br Most of us go through life believing that we are in control of the choices we make that we think and behave almost independently from the world around us but as i Drunk Tank Pink i illustrates the truth is our environment shapes our thoughts and actions in myriad ways without our permission or even our knowledge Armed with surprising data and endlessly fascinating examples Adam Alter addresses the subtle but substantial ways in which outside forces influence us such as color s influence on mood our bias in favor of names with which we identify and how sunny days can induce optimism as well as aggression i Drunk Tank Pink i proves that the truth behind our feelings and actions goes much deeper than the choices we take for granted every day, Welcome to the age of behavioral addiction an age in which half of the American population is addicted to at least one behavior We obsess over our emails Instagram likes and Facebook feeds we binge on TV episodes and YouTube videos we work longer hours each year and we spend an average of three hours each day using our smartphones Half of us would rather suffer a broken bone than a broken phone and Millennial kids spend so much time in front of screens that they struggle to interact with real live humans br br In this revolutionary book Adam Alter a professor of psychology and marketing at NYU tracks the rise of behavioral addiction and explains why so many of today s products are irresistible Though these miraculous products melt the miles that separate people across the globe their extraordinary and sometimes damaging magnetism is no accident The companies that design these products tweak them over time until they become almost impossible to resist br br By reverse engineering behavioral addiction Alter explains how we can harness addictive products for the good to improve how we communicate with each other spend and save our money and set boundaries between work and play and how we can mitigate their most damaging effects on our well being and the health and happiness of our children, Benvenuti nell era delle dipendenze comportamentali Controlliamo ossessivamente le e mail i mi piace su Instagram e i post su Facebook ci abbuffiamo di serie TV e di video su YouTube siamo dipendenti dal lavoro e occupiamo una media di tre ore ogni giorno con lo smartphone La met di noi preferirebbe rompersi un osso piuttosto che rinunciare allo smartphone e i millennials passano cos tanto tempo davanti agli schermi che faticano a interagire con gli esseri umani in carne e ossa br br In questo libro rivoluzionario Adam Alter professore di psicologia e di marketing alla New York University segue l ascesa delle dipendenze comportamentali e spiega perch molte delle tecnologie attuali sono irresistibili Nonostante queste tecnologie miracolose siano in grado di collegare persone che si trovano nei punti pi lontani del globo il loro magnetismo straordinario e qualche volta dannoso non casuale Le aziende che le progettano ne aggiornano le caratteristiche finch diventa impossibile resistervi br br Alter spiega come possiamo controllare e utilizzare al meglio queste tecnologie che generano dipendenza per migliorare il modo in cui comunichiamo spendere e risparmiare denaro porre confini tra lavoro e gioco e come possiamo mitigare gli effetti pi dannosi sul nostro benessere e sulla salute e la felicit dei nostri figli br br