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Title:Trust Me, I'm Lying: Confessions of a Media Manipulator
Format Type:Ebook
Author:
Publisher:Portfolio
ISBN:159184553X
ISBN 13:
Number of Pages:259
Category:Non fiction, Business, Psychology, Politics

Trust Me, I'm Lying: Confessions of a Media Manipulator by Ryan Holiday

PDF, EPUB, MOBI, TXT, DOC Trust Me, I'm Lying: Confessions of a Media Manipulator You ve seen it all before A malicious online rumor costs a company millions A political sideshow derails the national news cycle and destroys a candidate Some product or celebrity zooms from total obscurity to viral sensation What you don t know is that someone is responsible for all this Usually someone like me .

I m a media manipulator In a world where blogs control and distort the news my job is to control blogs as much as any one person can In today s culture .

Blogs like Gawker Buzzfeed and the Huffington Post drive the media agenda .

Bloggers are slaves to money technology and deadlines .

Manipulators wield these levers to shape everything you read see and watch online and off .

Why am I giving away these secrets Because I m tired of a world where blogs take indirect bribes marketers help write the news reckless journalists spread lies and no one is accountable for any of it I m pulling back the curtain because I don t want anyone else to get blindsided .

I m going to explain exactly how the media really works What you choose to do with this information is up to you

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The Small Business Guide to Growth Hacking, Perennial Seller: The Art of Making and Marketing Work That Lasts, The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising, The Daily Stoic: 366 Meditations for Clarity, Effectiveness, and Serenity, O ego seu inimigo, The Daily Stoic Journal: 366 Days of Writing and Reflection on the Art of Living, Trust Me, I'm Lying: Confessions of a Media Manipulator, Ego Is the Enemy
b Bestselling author and marketing strategist Ryan Holiday reveals to creatives of all stripes b b authors entrepreneurs musicians filmmakers fine artists how a classic work is made and marketed b br In Hollywood a movie is given a single weekend to succeed before being written off In Silicon Valley a startup is a failure if it doesn t go viral or rake in venture capital from the start In publishing a book that took years to write is given less than three months to sink or swim These brutally shortsighted attitudes have choked the world with instructions for engineering a flash in the pan and littered the media landscape with fads and flops br Meanwhile the greats the stalwarts the household names are those who focus on a singularly different possibly heretical idea that their work can and should last For instance Zildjian has been one of the premier makers of cymbals since its founding in and shows no signs of quitting Iron Maiden has filled stadiums for forty years moving some million albums without the help of radio or television Robert Greene s first book i The Laws of Power i didn t hit the bestseller lists until over a decade after it was first released and since then has sold more than million copies worldwide br These works Ryan Holiday calls Perennial Sellers They exist in every creative industry timeless dependable resources and unsung moneymakers paying like blue chip annuities Like gold or land they increase in value over time outlasting and outreaching any competition And they re not flukes or lucky breaks they were built to last from the outset br Holiday shows readers how to make and market their own classic work Featuring interviews with some of the world s greatest creatives and grounded in a deep study of the classics in every genre this exciting new book empowers readers with a foundational set of innovative principles Whether you have a book or a business a song or the next great screenplay this book reveals the recipe for perennial success, b The impediment to action advances action What stands in the way becomes the way Marcus Aurelius b br br We are stuck stymied frustrated But it needn t be this way There is a formula for success that s been followed by the icons of history from John D Rockefeller to Amelia Earhart to Ulysses S Grant to Steve Jobs a formula that let them turn obstacles into opportunities Faced with impossible situations they found the astounding triumphs we all seek br br These men and women were not exceptionally brilliant lucky or gifted Their success came from timeless philosophical principles laid down by a Roman emperor who struggled to articulate a method for excellence in any and all situations br br This book reveals that formula for the first time and shows us how we can turn our own adversity into advantage, No description available, Gmail Facebook AirBnb Evernote A new generation of multibillion dollar brands have been built without spending a dime on traditional marketing techniques No press releases no PR firm and no billboards in Times Square br br It wasn t luck that took them from tiny start ups to massive success They have a new strategy called Growth Hacking And it works br br In this e special bestselling author Ryan Holiday shows how the marketing game has changed forever He explains the growth hacker mindset and provides a new set of rules critical information whether you re an aspiring marketer an entrepreneur or a Fortune senior executive